DECEMBER 8, 2008 - Innovative, unique, and distinct are some of the words used to describe Metal Mulisha Drinks. An edgy new beverage company targeting young thrill seeking, consumers that like to step outside the box. Unlike anything on the market today, these drinks fuse traditional ideas, radical flavors, and extreme living. Metal Mulisha Drinks is now offered in stores throughout Southern California, and Manhattan, with distribution expanding at an accelerated pace.

The most important need of Metal Mulisha Drinks’ target market is to be thrilled. They want to try new tastes and flavors that are exciting. Metal Mulisha Drinks offers the exhilaration they seek. Their “Krimsun” Sparkling Wine, red in color, is described as a mixture of fire & ice. “The distinct taste of cinnamon gives the illusion of heat, but the sparkling bubbles bring to mind a cold glass of champagne.” Metal Mulisha Drinks also expects to launch their first vodka in 2009. This is a vodka that continues to beat its competitors in nationwide taste tests, and will boast one of the sexiest bottles on the market. Whether it’s the innovative “Krimsun” flavor, “Xtreme” Energy Drink flavored with pom-aci berry and loaded with vitamins B6, B12, amino acids and ginseng extract, or their smooth Vodka, each will be guaranteed to be top-of-the-line in nutritional value, quality, ingredients, and most importantly taste.

Through research, development teams, blind taste tests and independent market surveys Metal Mulisha Drinks has developed each beverage with a clear focus for HOW their primary target demographic wants to live. Metal Mulisha Drinks will break the mold, and deliver a thrill, attracting the younger market of drinkers in an exciting and enthusiastic new way. www.metalmulishadrinks.com

To get more information about Metal Mulisha Drinks, or schedule an interview with company president Frank Arredondo, please contact GIC Public Relations.

MEDIA CONTACT: Amy Malone, GIC Public Relations

323-305-1100

amy@gicpr.com